Whether it is a car or a phone, Nigerians are in love with brands that offer value for money and are capable of serving the purpose for which they were bought.
When buying cars, this desire is extended to the field of reliability, affordability, fuel- economy, maintenance cost, resale value, suitability for family and ability to enhance status symbols.
Any car that ticks at least three to four of these conditions is considered easy to sell in Nigeria. Here are the fastest-selling cars in Nigeria:
The Toyota Corolla is a popular model in Nigeria and one of the best-selling cars in the country. While it made its highest sale in the world in 1997, Toyota has, for many years, remained the favourite car of many Nigerians because of its reliability, resale value and outstanding quality. It is one car that continues to find ready buyers in the market.
It is hard not to mention the Camry whenever you talk about the Corolla. Birthed by the same manufacturer, both cars offer similar attributes in terms of safety, reliability and resale value. The Toyota Camry is the favourite of many Nigerians so it has a ready market anytime.
Considered a fitting alternative to the aforementioned Toyota brands, the Honda Accord sedan segment has a solid design and gives a spunky performance.
The Honda Accord is sometimes seen as a semi-sportscar and loved by many because of this. It has its own market in Nigeria.
The Toyota Sienna is a family vehicle and the toast of transport companies around the country. Considered the most popular minivan in Nigeria, this vehicle is spacious, durable, easy to maintain and affordable.
There was a time the Volkswagen Golf was a beautiful menace on the roads; it seemed everyone was in a race to own a Golf. Today, the car still commands decent sales for its durability and style. It is affordable and easy to maintain.
Don’t shout yet; what is unaffordable to one income group is affordable for the other. Almost every celebrity has a Range Rover Sport; it is a car seen as the symbol of new fame, achievement and arrival on the stage of success.
It is a symbol of something good happening and those who have the means to purchase one don’t hesitate to do so. The sporty design, breath-taking road performance and muscular stance give the car a unique place amongst car lovers. Regardless of its cost, there are always Nigerians in need of a Range Rover Sport.
It is a car that offers a lot of standard safety technology, blissful ride and is a top-rated luxury midsize SUV. Added to these already great features is the spaciousness and strong engine.
These features account for Lexus’ popularity in Nigeria and how it is a daily commuter on our roads. It is a highly sought-after car.
The Venza is a popular feature on Nigerian roads these days. What’s the secret? The Venza is a breath-taking SUV that is not so big but possesses a premium look that is both beautiful and captivating.
There is hardly an influential Nigerian politician without a G-Wagon. A list like this would be inaccurate and incomplete without adding the Mercedes-Benz G Class. It is classy, exclusive and fashionable.
Those who crave status symbols can achieve this with the imposing presence of the G-Wagon. Celebrities and politicians are the ready buyers for this car.
The Toyota Highlander has a commanding presence in Nigeria today because of its nice cabin and interior design. It also has a luxury and classy touch beats other SUVs in its class.
The Highlander is easy to sell because Toyota lovers who don’t want the Camry or the Corolla hardly say no to the Highlander.